It's Sunday and once again I'm sat, music on (today Nina is telling me birds are flying high for those interested) and I'm gathering my thoughts. I've realised I always want to blog on Sundays lately. It's possibly because I take most of my photos at the weekend and have time to think outside of the frantic busy pace of the working week. I can't help but feel there's something else at play here though. There's something to be said about giving yourself time to think about what you want to share with the world.
That's what got me thinking about Slow Blogging. Slow Blogging is a movement to reclaim these online spaces and share thoughtful posts that we feel more invested in. When you blog or work in an industry that exists predominantly online, it can feel like you must keep up with the fast pace with which your creations are consumed. Bigger follower numbers, regular blog posts, new images and quick fire Twitter chats seem vital to your continued success. The level of burn out I see from people who lose themselves to beating the stats is so heartbreaking.
Yet, I've noticed something lately that gives me cheer. The content getting the deepest interaction and engagement, is the content telling the most heartfelt stories. I'm not necessarily talking about huge emotional moments, more a sense of investment from the person publishing the blog post or image. I sense that the online world has started to hit 'Peak Click' and now we are looking to root our experiences in real life too. Events and gatherings springing up from online hangouts are happening with more frequency. Also I'm fairly sure that the posts that go viral lately are those which speak to us as people not consumers.
Is it just me?
It's meant that I'm really looking forward to the next workshop I'm teaching in a week at A Yarn Story in Bath. We'll be exploring how to tell your story online if you're a creative business owner or blogger. There's a few spaces left and I would love to sit and hear what makes you tick as a creative person and then help you to get that story online.
It's not about stats and it's time we stopped being consumed by them. I understand it's frustrating to feel there's a vast echo of nothing when you post and believe me, I've caught myself feeling like I need to churn out content for the sake of keeping my voice heard. What I'm advocating is a gentle storytelling combined with some serious reflection about what you truly want to achieve. The two do not need to be mutually exclusive. My own experience has been that Slow Blogging builds an audience much more effectively. I love to see regular commenters and chat on Twitter with people reacting to what I've chosen to share. It feels more like a flow of conversation between long distance friends.
If you would like to join us to think about how you're presenting your story online, you can join us at 10 am on Saturday 6th February 2016. All details can be found on A Yarn Story's website here, including tickets.
If you want to read more about what others have to say about the Slow Blogging movement, you can find some thought provoking posts pinned on my Pinterest board, Love your Blog. If it has struck a chord, I'd love to hear your thoughts.