"When you get so many enthusiastic minds in one place, it's amazing what they can come up with." - Jessica Forbes, Co Founder of Ravelry.
"We realised we were going to have to abandon [Ravelry] or make it A LOT bigger" - Casey Forbes, Co Founder of Ravelry.
It feels good today to be sharing a conversation I sought because when I think of the word family, it goes beyond blood and that intimate home space. For me, I see layers of support and one of those layers has undoubtedly been my favourite online space, Ravelry. Ravelry was created with a community’s needs in mind first and foremost and a result has presented a level a playing field for everyone who uses it.
Jessica and Casey created Ravelry with such genuine hearts and today they share the story of what it means to run a website that grew rapidly to over 6 million highly engaged members. This is a large family and a family has needs to be fulfilled. Hearing how Jessica and Casey have navigated this is fascinating.
I was also charmed to hear the humble start of their business ideas. Their entire business strategy was to work with many small businesses to support Ravelry rather than larger businesses that might start to shape and change the community for their own marketing purposes. It’s limited them in what they can achieve but has protected a community that looks after each other and themselves.
Music is Cobblestone by Ethansroom via Noisetrade.
Podcast creation support by my producer, Chris Muldoon.